Leticia Marseille Haynes
Tia Haynes
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MHS: Brand Identity & Strategic Marketing
My first role with this regional healthcare giant was to update their visual branding and apply it strategically to enhance their public persona and drive business. I finalized the new logo, developed the branding guide and directed the agency hired to produce new visual assets to support the update. I also provided project guidance across the System for brand application and accuracy as the new standards rolled out.
To promote the new branding, I wrote the first marketing strategy around it, which also targeted specific service lines that the System wanted to grow.
Results included 1-year increases of:
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Bariatric Surgery volume: 79% over previous year
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Ambulatory Surgery volume: 113.7% over budget projection
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Sports Medicine patient volume: 200 visits over previous year